XOTU (soh-too)
Huichol* for "flower"
*indigenous Mexican tribal language
Xotu is a female-founded accessory brand whose mission is to inspire artisanship and culture through modern, unique jewelry.
Adriana is the founder and artist at Xotu (pronounced soh-too). As a Mexican-American growing up in the U.S. she saw the dying passion of arts in her family. Inspired to educate herself about the art and traditional culture that her father passed down to her, she created a new wave of artisanship for Hispanics living in the U.S. through Xotu.